Ben Locker — Freelance copywriter

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“How to create a website that sells” (a long copy ad inspired by David Ogilvy)

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I was wondering why small and medium businesses normally ask for short adverts.

It’s partly fashion and partly economy – if you have no money to test long copy against short copy, you’ll choose the short stuff.

That’s why we’ve decided to buck the trend by placing this long-copy advert on the back cover of our local business magazine, Colchester Connected. …read more

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