How many enthusiasms is it possible to cram into one advert? Long copy, copywriting history, a format that pays homage to David Ogilvy and a ripping yarn about killer-turned-copywriter Louis Victor Eytinge.

Inspired by an earlier advert that won us plenty of business — ‘How to create a website that sells‘ — this one gives you 15 great tips for writing sales letters that bring home the bacon. …read more