Writing a sales letter? Put your heart on the envelope

When I was 19, I was deeply in love with a brown-eyed girl who did the world’s best impression of a duck.
I don’t mean that she waddled or had webbed feet or begged people to chuck bread in her bath. She didn’t.

But she could smile in a way that made her upper lip look ever so slightly like a bill, gaze at you with warm, gentle eyes and say ‘quack’.

Maybe you had to be there. And maybe you had to be in love with the girl. But I had never seen anything so endearing. …read more