Comments on: Is traditional PR dying? http://www.benlocker.co.uk/traditional-public-relations-losing-out-to-online-pr/ Just another WordPress site Tue, 07 Feb 2012 20:55:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Traditional PR Vs Modern PR « Prswooz's Blog http://www.benlocker.co.uk/traditional-public-relations-losing-out-to-online-pr/#comment-97 Traditional PR Vs Modern PR « Prswooz's Blog Thu, 23 Sep 2010 17:13:49 +0000 http://benlocker.co.uk/?p=1318#comment-97 [...] to Ben Locker and Associates an online copy writing agency wise companies want modern public relations, and only a very few [...] [...] to Ben Locker and Associates an online copy writing agency wise companies want modern public relations, and only a very few [...]

]]> By: Tour de Frank http://www.benlocker.co.uk/traditional-public-relations-losing-out-to-online-pr/#comment-96 Tour de Frank Wed, 09 Dec 2009 13:33:30 +0000 http://benlocker.co.uk/?p=1318#comment-96 From across the pond at Toronto, Canada: Thanks, Ben, for your insightful post. I have added you to my Twitter follow list. Ta, also, to Tom for his contribution to my collection of delightfully descriptive British idioms: "It's all swings and roundabouts." Entirely chuffed, eh, to make your acquaintance. Alas, Wednesdays are the pint pot for a full quart schedule @benlocker @ABC_Copywriting @TourdeFrank ... better get going. From across the pond at Toronto, Canada: Thanks, Ben, for your insightful post. I have added you to my Twitter follow list. Ta, also, to Tom for his contribution to my collection of delightfully descriptive British idioms: “It’s all swings and roundabouts.”

Entirely chuffed, eh, to make your acquaintance. Alas, Wednesdays are the pint pot for a full quart schedule @benlocker @ABC_Copywriting @TourdeFrank … better get going.

]]> By: Tom Albrighton http://www.benlocker.co.uk/traditional-public-relations-losing-out-to-online-pr/#comment-95 Tom Albrighton Tue, 08 Dec 2009 16:25:42 +0000 http://benlocker.co.uk/?p=1318#comment-95 Very good, fact-based post. It's perhaps also worth noting that digital/SEO/modern agencies are often smaller and more agile, allowing them to respond more quickly and (sometimes) charge less. The more unwieldy 'full service' setup inevitably involves lots of in-house skills that must be matched up with fee-paying clients in order to cover overheads, as well as client liaison staff who may not be as knowledgeable about SEO etc as the hands-on staff behind the façade. Factors like these can drag the agency out of alignment with the client's actual needs. Brave and/or cost-conscious clients may decide they don't need all that and plump for a freelance, or perhaps a set of freelances (e.g. copywriter, PR, web dev, SEO). However, they then discover that they have to manage and co-ordinate a range of professionals who may not agree with each others' suggestions. It's all swings and roundabouts! Very good, fact-based post. It’s perhaps also worth noting that digital/SEO/modern agencies are often smaller and more agile, allowing them to respond more quickly and (sometimes) charge less.

The more unwieldy ‘full service’ setup inevitably involves lots of in-house skills that must be matched up with fee-paying clients in order to cover overheads, as well as client liaison staff who may not be as knowledgeable about SEO etc as the hands-on staff behind the façade. Factors like these can drag the agency out of alignment with the client’s actual needs.

Brave and/or cost-conscious clients may decide they don’t need all that and plump for a freelance, or perhaps a set of freelances (e.g. copywriter, PR, web dev, SEO). However, they then discover that they have to manage and co-ordinate a range of professionals who may not agree with each others’ suggestions. It’s all swings and roundabouts!

]]> By: Jill Tomlinson http://www.benlocker.co.uk/traditional-public-relations-losing-out-to-online-pr/#comment-94 Jill Tomlinson Tue, 01 Dec 2009 15:02:46 +0000 http://benlocker.co.uk/?p=1318#comment-94 Thanks for a really insightful article Ben. I find the PR contingents of some client teams appear to be increasingly out of step. They don't seem to understand how fundamentally things have changed and that it's a case of adapt or die. I like the point about the online world allowing knowledge to surpass contacts. A welcome development in any area of business/life surely. Thanks for a really insightful article Ben. I find the PR contingents of some client teams appear to be increasingly out of step. They don’t seem to understand how fundamentally things have changed and that it’s a case of adapt or die. I like the point about the online world allowing knowledge to surpass contacts. A welcome development in any area of business/life surely.

]]> By: uberVU - social comments http://www.benlocker.co.uk/traditional-public-relations-losing-out-to-online-pr/#comment-93 uberVU - social comments Tue, 01 Dec 2009 14:01:45 +0000 http://benlocker.co.uk/?p=1318#comment-93 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by benlocker: New blog from me, if you'd like to read it - 'Is traditional PR dead?'.... http://is.gd/58UAY... Social comments and analytics for this post…

This post was mentioned on Twitter by benlocker: New blog from me, if you’d like to read it – ‘Is traditional PR dead?’…. http://is.gd/58UAY...

]]>