Tag: writing
- 14th January 2012
Why creativity can ruin a writer’s career — before it starts
Don’t waste time trying to cultivate a literary imagination you haven’t got — just write about things that interest you.
- 31st August 2011
Does your writing have the power to delight?
Next time you’re tempted to lash lots of different copywriting techniques together, check you haven’t left out the most important one of all – the power to delight.
- 30th August 2011
Why I love slang and hate jargon
Do you know the real difference between slang and jargon? It’s not about street talk versus tech speak – it’s about humanity.
- 14th September 2010
First weeks at Ben Locker and Associates
So, since Tuesday 31st August, I am no longer a part of “Team Billabong”, but a copywriter for Ben Locker and Associates. What a massive transition. I went from working weekends, hanging clothes, pricing clothes, selling clothes (and skateboards)… to sitting at a desk with my own fancy computer and writing for a living. With [...]
- 20th July 2010
Which industry produces the best writing?
Lots of professional people have roles that require them to turn their hand to writing. Some are good at it, some bad, and some churn out copy that’s downright cringeworthy. I’ve worked in both the public relations and marketing industries, and it’s made me wonder which of the creative industries produces the best stuff. These [...]
