Tag: twitter

  • 9th February 2010

Copify: unprepared to sell cheap copy

There’s a content mill that has just launched online, and it’s called Copify. Unlike the bespoke and personal service offered by a good copywriting agency or freelance copywriter, Copify wants to build up a huge bank of ‘writers’ who are willing to churn out copy for as little as 2p per word, and then match [...]

  • 9th November 2009

Ben Locker on BBC Radio 4′s Moral Maze

Last week, I appeared on BBC Radio 4′s Moral Maze alongside Professor Andrew Chadwick, journalist and author Nick Cohen, plus Spiked Online editor Brendan O’Neill. We were there to be grilled as ‘witnesses’ about Twitter and so-called ‘mob rule’ by a panel that comprised Kenan Malik, Melanie Phillips, James Panton and Clifford Longley. I’m going [...]

  • 31st August 2009

Twitter slang in dictionary. FFS, who cares?

The silly season must very nearly be over if we’re already talking about what words have made the Collins English Dictionary. This year’s tedious publicity stunt has worked by drawing attention to young people’s slang, some of which — wait for it — is used on Twitter. ‘Noob’ and ‘meh’ and ‘mwah’ and ‘OMG’ and [...]

  • 14th August 2009

Social media discovered to be ‘social’ — researchers left reeling.

My rather tongue-in-cheek blog about social media is now at Coast Digital. It may not have a huge amount to do with copywriting (even if it is an example of digital copywriting), but it does explain why I’d be a fool to use my Twitter account to market my services relentlessly.

  • 5th August 2009

Why Twitter Corrupts

I couldn’t think what to blog about today, so I took the lazy man’s option and asked my Twitter followers for ideas. Fellow copywriter @Mr603 had firm opinions on the matter. He replied: @benlocker Anything that doesn’t crow about how amazing Twitter is. If I read one more of them, I’ll puke. Okay. It might [...]