Tag: slang

  • 30th August 2011

Why I love slang and hate jargon

Do you know the real difference between slang and jargon? It’s not about street talk versus tech speak – it’s about humanity.

  • 15th January 2010

Do copywriters have their own jargon?

Are copywriters guilty of hypocrisy when it comes to jargon? Most of us say that we scratch out jargon wherever we find it, but – like any trade or profession – we have our own words that are mainly for use amongst ourselves. We’ve been very discreet about it, though. If you search for copywriting [...]