Tag: simplicity
- 5th May 2010
The best copywriting: so simple people won’t pay for it?
Yesterday, my colleague Johan and I were editing down some sales copy. You know the kind of job. You obliterate every superfluous word until you achieve total clarity. Net result, prose so simple that everyone assumes they could have written it themselves. Simple is best It opened Johan’s eyes. “It’s almost as though I’m not [...]
