Tag: seo
- 9th April 2011
Keyword prediction – steal jargon and make money
This is a tip that might get you a few extra sales – and it’s easier than you might think. It’s called keyword prediction, and it’s a bit like keeping good wine – if you lay your keywords down early, you’re quids in when they mature.
- 4th January 2010
SEO: what’s the copywriter’s role?
I’ve been reading O’Reilly’s The Art of SEO on my iPhone, and am picking up lots of useful tips – both new and half-forgotten. The book has a very short section on effective online copywriting. In essence, it advises readers to show their ‘content creators’ the significance of keywords (and how to research them) and [...]
- 28th December 2009
Online copywriting, SEO and page load times
Christmas may come and go, but the demand for online copywriting never lets up. Especially now that small and medium businesses are increasingly learning that they can use SEO copywriting to compete with the big boys. At the moment I take care of our SEO – mucking around with the code on this site as [...]
- 14th November 2009
Copywriter’s Downfall: SEO in Hitler’s Bunker
When I began to wonder what role SEO copywriting would have had in a World War, then all I had to do was master the art of subtitling. I’m not sure I did, but I hope the end result gives you a laugh. (By the way, the language is a tad strong in places).
- 29th August 2009
SEO irrelevant to thelondonpaper’s closure
I have read some nonsense written about newspapers recently, but this post by Malcolm Coles takes the biscuit. Malcolm’s big idea is that, if News International’s London freesheet, thelondonpaper, had a website with better search engine optimisation, it might not have closed. He bases his theory on a single fact: With no meta description, google [...]
