Tag: PR
- 29th August 2011
What’s most trusted: journalism or copywriting?
The answer to whether we most trust journalists or copywriters lies in the brands they’ve helped to create – intentionally or not.
- 20th July 2010
Which industry produces the best writing?
Lots of professional people have roles that require them to turn their hand to writing. Some are good at it, some bad, and some churn out copy that’s downright cringeworthy. I’ve worked in both the public relations and marketing industries, and it’s made me wonder which of the creative industries produces the best stuff. These [...]
- 1st December 2009
Is traditional PR dying?
During the recent recession, when marketing budgets were slashed, the big losers were companies specialising in traditional public relations. Study after study showed that companies were spending less on press releases, print advertisements, promotional events and the like – whilst maintaining a healthy investment in online marketing. The benefits of online marketing are seductive. If [...]
