Tag: mums

  • 25th August 2009

Copywriters: target mums

New research released by comScore suggests that there’s a growing need for online copywriters who have a talent for appealing to mums. Defining ‘mums’ as women aged 25-54 who lived with children, the study uncovered a UK audience of 4.6 million who logged in during July, making over 52 individual visits over the period and [...]