Tag: jargon
- 2nd February 2010
Ten words that make readers recoil
We all have favourite words. Mine include beauties like ‘plop’, ‘scud’ and ‘gargle’, because I like nice sounds more than sophisticated definitions. But what about the words you hate? The ones that appear like dog turds on the pavement of prose? I can’t speak for you, but mine are:
- 15th January 2010
Do copywriters have their own jargon?
Are copywriters guilty of hypocrisy when it comes to jargon? Most of us say that we scratch out jargon wherever we find it, but – like any trade or profession – we have our own words that are mainly for use amongst ourselves. We’ve been very discreet about it, though. If you search for copywriting [...]
