Tag: jargon
- 28th September 2011
Is your business communicating in ‘bafflegab’?
In 1952, Milton A. Smith coined a new word for dreadful business jargon – bafflegab. But is your business using it?
- 30th August 2011
Why I love slang and hate jargon
Do you know the real difference between slang and jargon? It’s not about street talk versus tech speak – it’s about humanity.
- 9th April 2011
Keyword prediction – steal jargon and make money
This is a tip that might get you a few extra sales – and it’s easier than you might think. It’s called keyword prediction, and it’s a bit like keeping good wine – if you lay your keywords down early, you’re quids in when they mature.
- 12th March 2010
Government jargon leaves human beings out of the equation
Once again, the Local Government Association has published its annual list of words that public sector officials should avoid using, particularly when talking to real human beings. Most of them bring back painful memories of the time I spent working for charities, and the interminable meetings which sapped my will to live. I can’t bear [...]
- 8th March 2010
(Guest post) Bat up your nightdress? Not likely
This week, someone sent me a meeting appointment for an Ideation Session. Erm, what? I’ve worked as a copywriter for a big, American company for 4 years now. So I’m fluent in the language of ‘business speak’. (Or, as I’ve affectionately renamed it, Corporate ****. Fill in the blanks – you’ll be right.) But ‘ideation’ [...]
