Tag: ethics
- 18th March 2010
(Guest Post) Is copywriting evil?
There’s a famous scene in The Wire where hardened ‘stick-up boy’ Omar Little, giving evidence in a murder trial, has his character assassinated by slimy lawyer Maurice Levy. ‘You are amoral, are you not?’ says Levy. ‘You are feeding off the violence and despair of the drug trade… You are a parasite who leeches off [...]
- 29th October 2009
Homeopathy: can you sell the sizzle if there’s no sausage?
A couple of weeks ago, I blogged about some of the products and causes I wouldn’t touch with the business end of a bargepole. I summed up one of them by saying: Quack medicine. That includes homeopathy. I’m not in the business of offering ill people false hope. I’ve now run up against this Guardian [...]
- 13th October 2009
Does every copywriter have his price?
A couple of weeks ago, I got an intriguing enquiry via the contact page on this site. To be fair, I get a lot of intriguing enquiries – but they’re the sort that make me wonder about the odd ways people like to spend their time. This one was different. It read: Curious to know [...]
