Tag: copywriting
- 24th February 2010
Is ‘copywriter’ the best way to describe a livelihood?
When I asked yesterday whether copywriters had any perceived social status, readers’ comments suggested that there is another, more pressing, question that needs to be asked. Rather than come up with a new way of asking it, I’ll pinch Rowena Forbes‘ comment wholesale: Don’t you think, as people who are supposed to be ‘good with [...]
- 23rd February 2010
Do copywriters have status?
One of the character traits I find least attractive is status anxiety. It not only reveals an ugly side to otherwise pleasant people, but I also can’t understand why people are willing to lie, cheat and steal – simply to crawl a delusional extra millimetre up some social pyramid. Besides, in my line of work, [...]
- 9th February 2010
Copify: unprepared to sell cheap copy
There’s a content mill that has just launched online, and it’s called Copify. Unlike the bespoke and personal service offered by a good copywriting agency or freelance copywriter, Copify wants to build up a huge bank of ‘writers’ who are willing to churn out copy for as little as 2p per word, and then match [...]
- 23rd January 2010
Written English: the top 10 modern mistakes
If you’ve dropped by here before, you’ll know that I don’t mind monkeying around with the so-called ‘rules’ of language. When I want to start a sentence with ‘and’ or ‘but’ or any other conjunction, then I will. And often. But only if it works for the reader. Good, lively prose is far more desirable [...]
- 20th January 2010
Bad spelling’s like spinach on your teeth
Intelligent advice from the Irish Times to aspiring young journalists: Many a Schoolmag has hit the judges’ table corrupted by bad spelling and grammar. It’s like walking the red carpet in a designer dress and killer heels, but with spinach on your teeth. Where the paper bucks a trend, though, is in suggesting students “appoint [...]
