Tag: copywriting
- 29th September 2011
Words that Sing Their Way into Your Pocketbook
Advice from a 1920s copywriter: “I’ve got to make my song echo all the way down to your pocketbook or it’s no good.”
- 28th September 2011
Is your business communicating in ‘bafflegab’?
In 1952, Milton A. Smith coined a new word for dreadful business jargon – bafflegab. But is your business using it?
- 21st September 2011
Billy Connolly, a roadside giant and the power of ‘You’
Billy Connolly knows the real power in the word ‘you’ doesn’t come from knowing when to use it – it comes from knowing how to use it.
- 20th September 2011
Apostrophe catastrophe: My Pant’s
My Pant’s, Paris. If you use a foreign language, please employ a native-speaking copywriter before innocent punctuation gets hurt.
- 8th September 2011
Become a better copywriter — stop writing like one
“If you really want to be a better copywriter,” advised the figure in the green armchair, “you should stop writing like one.”
