Tag: copywriting
- 16th August 2009
A letter of apology template
One of the great obstacles to saying ‘sorry’ is the fear that you will be misunderstood. That’s why people keep landing on this site by typing letter of apology template into their nearest search engine. They don’t want to write the wrong thing. Sadly, they arrive at a post that advises them to put down [...]
- 4th August 2009
A tip for writing dialogue
If I had to single out one hallmark of bad writing, it’s a tendency to sprinkle adverbs on otherwise decent prose, especially in passages of dialogue. It’s a habit that lots of romantic novelists and chick-lit writers have got into, and I hate it. Copywriters aren’t immune from the disease. I often have to edit [...]
- 30th July 2009
Typos in the News
A typographical error can cause more than just a red face. A missing ampersand can leave a market-leading browser open to hackers, and a mistake on your SatNav can send you hundreds of miles in the wrong direction. Sometimes pedantry has its place…
- 30th July 2009
Copywriting for Colchester Businesses
The third issue of Colchester Connected, the business magazine I edit, is launched tomorrow morning at the Weston Homes Community Stadium. We’ve just adopted a more slender format, but we’re now publishing every two months. The idea is to inject the mag with even more variety and open it up to a wider range of [...]
