Tag: copywriting
- 14th January 2012
Why creativity can ruin a writer’s career — before it starts
Don’t waste time trying to cultivate a literary imagination you haven’t got — just write about things that interest you.
- 10th January 2012
Guardian Q&A: routes into copywriting
I’ll be taking part in the Guardian’s live Q&A on copywriting careers – why not log on and ask me some questions?
- 12th October 2011
Copywriters: what’s your creative stimulant?
Listening, learning, drinking, thinking – what gives copywriters their ideas and helps them to be creative, day in, day out?
- 10th October 2011
A nugget for copywriters from The King’s Speech
Don’t let the mechanics of copywriting rob you of your voice – write as though you’re talking to a friend.
- 4th October 2011
David Ogilvy on ad men: “We’re not steam-heated vulgarian yahoos”
When the Daily Mirror’s Cassadra bemoaned the famous ‘Come to Britain’ advertising campaign, David Ogilvy stuck the knife in.
