Tag: copywriters
- 12th October 2011
Copywriters: what’s your creative stimulant?
Listening, learning, drinking, thinking – what gives copywriters their ideas and helps them to be creative, day in, day out?
- 10th October 2011
A nugget for copywriters from The King’s Speech
Don’t let the mechanics of copywriting rob you of your voice – write as though you’re talking to a friend.
- 2nd October 2011
How a murderer’s talent for copywriting won him freedom
Convicted murderer Louis Victor Eytinge forged a career as a successful sales copywriter from inside prison. This is his story.
- 29th September 2011
Words that Sing Their Way into Your Pocketbook
Advice from a 1920s copywriter: “I’ve got to make my song echo all the way down to your pocketbook or it’s no good.”
- 8th September 2011
Become a better copywriter — stop writing like one
“If you really want to be a better copywriter,” advised the figure in the green armchair, “you should stop writing like one.”
