Tag: businesses
- 1st December 2009
Is traditional PR dying?
During the recent recession, when marketing budgets were slashed, the big losers were companies specialising in traditional public relations. Study after study showed that companies were spending less on press releases, print advertisements, promotional events and the like – whilst maintaining a healthy investment in online marketing. The benefits of online marketing are seductive. If [...]
- 30th July 2009
Copywriting for Colchester Businesses
The third issue of Colchester Connected, the business magazine I edit, is launched tomorrow morning at the Weston Homes Community Stadium. We’ve just adopted a more slender format, but we’re now publishing every two months. The idea is to inject the mag with even more variety and open it up to a wider range of [...]
