Tag: art

  • 2nd September 2011

Giving advice on your blog: a lesson from Leonardo

Be careful what advice you offer on your blog – give away too much of the wrong kind and people will forget what you’re best at.

  • 7th November 2010

Is copywriting creative?

Some people would rather empty bins or wipe old people’s backsides than write copy for businesses. And why blame them? There are few better ways to make friends. I’ve been employed to do all three things at various times, but I’ve never worried about whether a job was ‘creative’ or not — if you bring [...]