Tag: adverts
- 16th September 2010
“How to create a website that sells” (a long copy ad inspired by David Ogilvy)
I was wondering why small and medium businesses normally ask for short adverts. It’s partly fashion and partly economy – if you have no money to test long copy against short copy, you’ll choose the short stuff. That’s why we’ve decided to buck the trend by placing this long-copy advert on the back cover of [...]
- 11th January 2010
The Best Copywriter in England
I love it. This advert for a copywriter, published in The Times on 23rd January 1964, has it all. Let’s run through the inner meaning. There’s a lot to learn from so few words. At a glance, you can easily spot the following. Simplicity: We want the best copywriter in England. Taste: No oiks. Grand [...]
