Tag: advertising
- 4th October 2011
David Ogilvy on ad men: “We’re not steam-heated vulgarian yahoos”
When the Daily Mirror’s Cassadra bemoaned the famous ‘Come to Britain’ advertising campaign, David Ogilvy stuck the knife in.
- 6th September 2011
1938: ‘Dainty Teas’. What’s the cliché of 2011?
In 1938, Guardian writer Ivor Brown was complaining about the phrase ‘dainty teas’. But what are the clichés of our own era?
- 25th August 2011
Advertising tales: Saki’s Filboid Studge
Saki hit on a powerful advertising secret as long ago as 1911. If you need to sell unpalatable food, simply market it as healthy – and put the price up.
- 13th February 2011
A good advert draws attention to the product, not itself
A short video we made with the help of Obrex Media Productions. Look foolish by all means, but don’t forget to ask for the sale.
- 20th July 2010
Which industry produces the best writing?
Lots of professional people have roles that require them to turn their hand to writing. Some are good at it, some bad, and some churn out copy that’s downright cringeworthy. I’ve worked in both the public relations and marketing industries, and it’s made me wonder which of the creative industries produces the best stuff. These [...]
