Thursday 20th January, 2011
I’ve previously written about the fact that businesses that blog get more traffic.
But how do you make the most of your articles’ potential?
Posting at the right time can make all the difference. People naturally have a certain spot during the day or even the week when they read the things they are interested in, even if they don’t realise it. During a lunch break, with their afternoon tea, at the weekend – everyone is different, but knowing this when is the best time to publish your blog or website content for maximum effect?
Research by Problogger (when’s the best time to publish) actually shows that the majority of people read blogs in the morning, yet they tweet and re-tweet their favourite articles at around 4pm. Blog articles are often “liked” on Facebook over the weekend.
Dan Zarrella states that it is better to simply publish content regularly rather than actually worrying about the best time to publish, but Matt Cutts, head of the webspam team at Google, makes the point that writing good quality content is more important than just regularly publishing any old rubbish. He only publishes a few articles a month, yet he gets plenty of traffic, comments and inbound links. Finding a healthy balance is the key to blogging success.
Blogging for your visitors
With modern blogging software like WordPress you can easily schedule an article to publish whenever you like. Using Analytics will allow you to track the time the majority of your visitors view your site and you can then act in the light of your findings to maximise impact. So, while it’s a good idea to publish when the most people are on your site, the realkey is ensuring that your content reaches the right people.
Make the most impact
Working with our blogging team, you can be sure of getting the best possible results for a reasonable price.
We’ll strive to ensure your site produces quality content which is published at the perfect time to maximise impact and draw in your visitors.
So let us help you get ahead online - call today for a no obligation quote or a chat about how we can help you get the most out of your business blog and website.