Businesses with blogs get 55% more visitors and have 434% more pages indexed by search engines*. So if you don’t have one, you’re turning your back on people who want to hear from you – and losing visibility in Google.
When you add a well-written blog to your website, you open the door to all these benefits
- Better SEO. Blogging businesses also get 97% more links to their sites – crucial for your search engine optimisation (Source: Hubspot).
- A brand with a human dimension. Customers relate to your business, its people and their ideas – not just your products and services.
- More authority. Blogging builds up trust, and it’s perfect for showing readers your industry expertise.
- Greater loyalty. When readers like your blog, they come back often for more.
- More sales. More visitors, better SEO, more authority, a more human dimension and greater loyalty – a blog copywriter helps you achieve extra sales.
Read on to learn how a blog copywriter can help your business grow.
Want to start a blog?
Thinking of starting a blog, but haven’t got time to write regular posts? Find out how we can help.Read more
Blogging is vital for business websites.
But not every business has people with the time or the expertise to write regular blog posts.
Our blog copywriting service solves the problem for you.
Whether you want fortnightly, weekly or daily blogs, we’ll assign you a blog copywriter who’ll get to know your business back to front – and blog about it.
You can either give them topics to write about, or ask them to come up with suggestions for you.
Either way, we create blog posts that get lapped up by customers and search engines alike.
And that’s great for your reputation as well as your sales.
Case study: blog copywriting
How one of our blog posts led to an appearance on BBC Radio 4′s Moral Maze – and a namecheck for our client.Read More
When you ask our blog copywriters to write blog posts for you, we can react fast to events and write about them.
On the day that Daily Mail writer Jan Moir was on the receiving end of one of the first Twitter backlashes, Ben Locker wrote about it on the blog of internet marketing agency Coast Digital – as it was happening.
The post was quickly listed in Google News and the story was picked up by the Guardian a few days later.
Soon after, Ben was asked to appear on BBC Radio 4′s Moral Maze, where he defended Twitter as a conversational medium with a different dynamic to traditional news reporting.
And of course, as he explained how the Jan Moir story unfolded, he pointed out how he had written about the issue – on Coast Digital’s blog.
Our blogging can go beyond copywriting – it can make news. Ask us how it can work for you.