Comments on: Is ‘copywriter’ the best way to describe a livelihood?

By: Sarah Turner

Sarah Turner — Fri, 21 Oct 2011 09:56:12 +0000

I love term the copywriter. That’s describes what I do. I write copy. (Amongst other things) Yes, it sounds a bit old school. But that’s what I like about it. It sounds like a proper job. It has class and gravitas. Content writer? Pah. Marketing strategist? Whatevs. Advertising creative? Nah. Wordsmith? That reminds me of an old man scribbling away with a quill by candle light. I’m sticking to copywriter thanks. Copywriters of the world unite and spread the word!

By: You're Not a Social Media Ninja, You're a Fool - Copywriting Blog - Unmemorable Title

Tue, 27 Sep 2011 14:20:47 +0000

[...] Ben Locker’s classic post on whether or not copywriters should re-brand as creatives or wordsmiths, the vast majority of people that write for clients for a living seem to have come to terms with [...]

By: kate

kate — Mon, 05 Sep 2011 07:39:53 +0000

I’m happy with ‘writer’ but then a little saddened when people say ‘books?’ And I have to reply, ‘no erm website and stuff’. I like wordwhore but think I might go for wordbitch for my next website.

By: Is Copywriting Obsolete? - Unmemorable Title

Is Copywriting Obsolete? - Unmemorable Title — Mon, 11 Oct 2010 11:48:28 +0000

[...] unwieldy for a category on a social bookmarking site, let alone a business card. People have argued for and against the term, but copywriting works. It defines what we do – a copywriter writes copy after all – [...]

By: So what does a copywriter do? « The Scribbler

So what does a copywriter do? « The Scribbler — Thu, 13 May 2010 18:49:38 +0000

[...] on a copywriting blog I enjoy there was a bit of a debate about the term copywriter – and whether there’s a better word we could use to describe what we [...]

By: Matt Bennett

Matt Bennett — Wed, 24 Mar 2010 16:51:09 +0000

It’s no different in any other industry. Think about the people who do stuff with websites – they get officially titled webmasters, web developers, architects or god knows what else – but will probably describe themselves as web designers down the local boozer.

I have two sets of business cards. One’s for people who work in marketing and advertising and says I’m a freelance copywriter.

The other’s for people who aren’t in the trade and says I’m a managing director.

By: Martin

Martin — Thu, 18 Mar 2010 09:48:45 +0000

Word-whore is the only expression that does it any kind of justice.

By: Paul

Paul — Thu, 25 Feb 2010 15:37:15 +0000

Rob, so you did not tip her because you could not convey what it is you do? Nice

I don’t think there is a name we can call ourselves. For me I would need to use terminology based on whom I was communicating with.

Some understand copywriter just fine, a lot do not.

In the case of the hairstylist I would have used an analogy of how I would bring more customers to the shop.

She is not stupid, she just needed the right description.

I feel most of us fail to do that

By: Rob SP

Rob SP — Thu, 25 Feb 2010 12:07:40 +0000

I told my hairdresser (what? it’s too stylish for a barber, yeah) that I ‘write words for businesses’.

‘Oh,’ she said. ‘What?’

I explained how, say, a bank might need to write new posters and boards and websites and things.

‘Ohhh, I thought they had like a big pot of old ones or something and they just, you know, pulled them out from the cupboard when they needed them.’

I didn’t even try ‘copywriter’.

Neither did I tip her for the haircut.

By: Chris Dusseldorp

Chris Dusseldorp — Thu, 25 Feb 2010 11:33:17 +0000

It’s the same down under. Yep in Sydney, Australia a city full of advertising, most people do not understand what a copywriter is. But a copywriter is a business writer. They write things, that sell things. There is loads of theory and practice on how people have done this since marketing and advertising began. Ultimately, a good copywriter makes other people money.

Regards,

Chris.
http://www.christophercopywriter.com
http://copywritingpublicrelationsadvertisingmarketingsydney.com