Guerilla grammarians win book deal

Am I alone in finding this picture heart warming?

Benjamin Herson

I thought not.

Meet Benjamin Herson who, with pal Jeff Deck, spent much of 2008 correcting errors on signs and billboards across the USA – and then blogged about it. During their Reign of Error, no grocer’s apostrophe was safe.

Good news you might think. Nice to see a pair of public spirited gents raising standards of grammar and spelling.

Not so, thought the authorities – which slapped them with a $3,035 fine for conspiring to destroy Government property. They might have got away with it, but their corrections to a 70-year-old sign on a Grand Canyon watchman’s tower was thought to be an amendment too far. They were undone by adding a comma in the first paragraph and an apostrophe to ‘womens’.

The last laugh is with Herson and Deck, though. They’ve just been given a $150,000 advance to write about their experiences. The Great Typo Hunt is due for release this August. I’m going to reserve my copy now.

Copywriter: Ben Locker

Category: Blog
Tags: apostrophe-errors, apostrophe-errors-on-signs, blogging, grammar, great-typo-hunt, grocers-apostrophe, guerilla-typo, spelling, the-great-typo-hunt, typo-copywriting

More: « SEO: what’s the copywriter’s role? | Is your writing musical and grammatical? »


  1. Of course, Colchester does boast that it’s


    as you come off the A12 from Ipswich. I often get the urge to get out a marker… and they say we’re uneducated.

    Comment left by Leon on Tuesday 5th January, 2010 at 4:27 pm

  2. [...] This post was mentioned on Twitter by Sarah Turner and Ben Locker, Libby Ingrassia. Libby Ingrassia said: LOVE this – the blog on which I found it and the story itself: Guerilla grammarians win book deal [...]

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  3. No you are not alone in finding it heart-warming. Love it, thank you!

    Comment left by Leah on Tuesday 5th January, 2010 at 5:05 pm

  4. Social comments and analytics for this post…

    This post was mentioned on Twitter by benlocker: Quick blog: “Guerilla grammarians win book deal” –

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