Copywriting Archives
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Blog and News Archive
- 2012: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
- 2011: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
- 2010: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
- 2009: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
February 2012
- Individual products and the product range
- Bookshelf - the book
- Walking you through a product description
- Structuring your product descriptions
- “Product, this is your copywriter calling...”
- Products are people too
- The copywriter's guide to writing product descriptions (pt 1)
- Why creativity can ruin a writer's career — before it starts
January 2012
December 2011
November 2011
- Can employee research help you become a company of giants?
- "Kills bacteria as well as the leading competition"
- Should copywriters use words that aren't in the dictionary?
October 2011
- CIM Essex launches first social marketing conference
- Whose terms are they anyway? A cautionary tale for copywriters
- Are you writing your sales letters in the wrong accent?
- The secret of great blog copywriting – it's doodling
- Copywriting myths: the 12 most persuasive words in the English Language
- Copywriters: what's your creative stimulant?
- A nugget for copywriters from The King's Speech
- David Ogilvy on ad men: "We're not steam-heated vulgarian yahoos"
- How a murderer's talent for copywriting won him freedom
September 2011
- Words that Sing Their Way into Your Pocketbook
- Is your business communicating in 'bafflegab'?
- Everyone should be able to write well... right?
- Case Study: Website Copywriting for Logic Design
- Billy Connolly, a roadside giant and the power of 'You'
- Apostrophe catastrophe: My Pant's
- Quote, misquote
- What's the best kind of name for a copywriting company?
- Become a better copywriter — stop writing like one
- 1938: 'Dainty Teas'. What's the cliché of 2011?
- What does your business add after the scales go down?
- Giving advice on your blog: a lesson from Leonardo
- Can copywriters sell to the opposite sex?
August 2011
- Does your writing have the power to delight?
- Why I love slang and hate jargon
- What's most trusted: journalism or copywriting?
- The language of leadership: Steve Jobs
- How to spot a really bad copywriter
- Advertising tales: Saki's Filboid Studge
- Don't let perfectionism give your copywriting feet of clay
- Is hollow copy like a fake smile?
- Are you destroying your readers' trust?
- Can a single word trigger your memories?
- Why don't copywriters use dialogue?
- Do copywriters need to be industry experts?
- Siren Call: Copywriting and the Ulysses Pact
- The Adventure of Sherlock Holmes, Subscriptions Copywriter
- Colchester for City Status
April 2011
- Write better - write for your audience
- Keyword prediction - steal jargon and make money
- The 'only known joke about collective nouns'
- Live Guardian Careers Q&A - Breaking into Copywriting
February 2011
- How to use Facebook posts for different brands
- A good advert draws attention to the product, not itself
- From Earphones to Cars - how to write a product description that sells
- A jewel of a testimonial - for our product descriptions
January 2011
- Valentine's Day storecard copy for Evans
- SEO Content - When's the best time to publish?
- Businesses that blog get 55% more traffic
- SEO Content Writing - People Vs Bots
- SEO content writing - chasing your tail
- How to write the perfect book blurb
- SEO content writing & the online business plan
- Introducing the Fashion Copywriter
- New corporate newsletter for top printer
December 2010
November 2010
October 2010
September 2010
- "How to create a website that sells" (a long copy ad inspired by David Ogilvy)
- First weeks at Ben Locker and Associates
July 2010
- Would you like to be a copywriter? We're recruiting
- Which industry produces the best writing?
- Read the first issue of our free email newsletter
- We launch The Copywriting Agency for SMEs
May 2010
April 2010
- Introducing Johan, our new copywriter
- I left out a part of 'San Francisco'
- Are we giving up on the written word?
- Brand spells disaster: Leffe Blonde
- Rule breakers: when to break the rules of copywriting OR was Charles Dickens any good?
- School reports: short, damning copy
March 2010
- The value of charging for online content
- A company of copywriters
- Review: The Copywriting Sourcebook, by Andy Maslen
- (Guest Post) Is copywriting evil?
- Wanted: Junior Copywriter
- Guest post: From Ukraine with love – copywriting in the post-Soviet era
- Government jargon leaves human beings out of the equation
- (Guest post) Bat up your nightdress? Not likely
- Writers - think before you touch the controls
- (Guest post) Warning: words at work
February 2010
- GBBO (Getting British Business Online) copywriting service launched
- When journalists' illiteracy leaves them looking (at) a right tit
- (Guest post) Why good online copy needs good web design
- Is 'copywriter' the best way to describe a livelihood?
- Do copywriters have status?
- Copify: unprepared to sell cheap copy
- Ten words that make readers recoil
January 2010
- "That" can refer to people
- Walking Charles Booth’s Poverty Map in 2008 (I)
- Written English: the top 10 modern mistakes
- Now you can join our online copywriting page on Facebook
- Bad spelling's like spinach on your teeth
- A word out of place may see the strippers go free
- Excuse the spelling, I'm an English blog powcester
- Do copywriters have their own jargon?
- The Best Copywriter in England
- Is your writing musical and grammatical?
- Guerilla grammarians win book deal
- SEO: what's the copywriter's role?
December 2009
November 2009
- Corporate newsletters: business copywriting for profit and pleasure
- Wine label copywriting: never mind the morality
- Colchester Connected up for an award *wins* business to business award
- Copywriter's Downfall: SEO in Hitler's Bunker
- Ben Locker on BBC Radio 4's Moral Maze
October 2009
- "Ben Locker, a smart young copywriter" - The Guardian
- Homeopathy: can you sell the sizzle if there's no sausage?
- A copywriter's A to Z - the movie
- Copywriting Tips: how can we help you?
- The Queen's English Society spells death for language
- Copywriting clients to kill for
- Does Rupert Murdoch have a 'search engine' up his sleeve?
- Does every copywriter have his price?
September 2009
- Copywriters: have you thought of working in Colchester?
- Digital guide on effective corporate web presence
- Questions for copywriters (1)
August 2009
- Twitter slang in dictionary. FFS, who cares?
- Drop jargon, win business - ad:tech research
- SEO irrelevant to thelondonpaper's closure
- A new website for Graeme Archer
- Writing good apology letters
- Copywriters: target mums
- Beauty, Bono and Copywriting
- A new site for Stoke Newington Chambers
- The top 10 political spelling and grammar failures
- How to write TV programme titles
- A letter of apology template
- Social media discovered to be 'social' — researchers left reeling.
- How to write a template apology letter — don't
- Apple shouldn't take leaves from anyone's books
- How to write brilliant article titles
- Why Twitter Corrupts
- A tip for writing dialogue
