Category: Psychology
- 23rd August 2011
Is hollow copy like a fake smile?
We can tell whether someone’s smile is genuine – just by looking. But can you tell whether a copywriter has their heart in the job, just by reading their work?
- 15th August 2011
Siren Call: Copywriting and the Ulysses Pact
We make Ulysses pacts with ourselves to keep our warring impulses under control – and that’s why clever copywriters know how to take sides.
