Category: Product Descriptions
- 21st February 2012
Individual products and the product range
In part 6 of our guide to writing product descriptions, we look at the difference between writing a description for an individual product and a range of products.
- 20th February 2012
Walking you through a product description
In part 5 of our guide to writing product descriptions, we’re going to walk you through a hypothetical product to show you how features can be turned into benefits.
- 17th February 2012
Structuring your product descriptions
In part 4 of our guide to writing product descriptions, we give it to your straight: no matter how short your product description, it still needs a structure.
- 16th February 2012
“Product, this is your copywriter calling…”
In part 3 of our guide to writing product descriptions, we look at what you need to think about when you’ve got the product in front of you.
- 15th February 2012
Products are people too
In part 2 of our guide to writing product descriptions, we see how each product has a voice, and why it’s important to find it when you’re writing.
