Category: Blog
- 24th August 2011
Don’t let perfectionism give your copywriting feet of clay
You can’t perfect your copywriting by making it conform to fashionable formats and techniques – if you try, it’ll just look and read like everyone else’s.
- 23rd August 2011
Is hollow copy like a fake smile?
We can tell whether someone’s smile is genuine – just by looking. But can you tell whether a copywriter has their heart in the job, just by reading their work?
- 22nd August 2011
Are you destroying your readers’ trust?
Readers – like movie fans – like to get straight to the main feature. So make sure you don’t destroy their trust with unneeded online copy or web pages.
- 18th August 2011
Can a single word trigger your memories?
Just as a single aroma can take you back decades, can a copywriter use a single word to trigger your memories?
- 17th August 2011
Why don’t copywriters use dialogue?
Copywriters have very little to say about dialogue – and I think it’s because few of them use it. But can it help your clients to sell?
