Category: Blog
- 18th November 2011
Can employee research help you become a company of giants?
David Ogilvy built a vast advertising agency on the back of careful research. But did he use research to gain an insight into his staff too?
- 10th November 2011
“Kills bacteria as well as the leading competition”
If ever a single book made the case for every business to hire decent copywriters, it’s this one – Empty When Half Full
- 3rd November 2011
Should copywriters use words that aren’t in the dictionary?
Should copywriters use words that aren’t in the dictionary? At this copywriting agency, we say ‘yes’.
- 27th October 2011
Whose terms are they anyway? A cautionary tale for copywriters
Copywriters don’t expect clients to dictate terms and conditions. But is it fair when they do?
- 25th October 2011
Are you writing your sales letters in the wrong accent?
I wrote a series of sales letters without realising it, reminding me not to write like a copywriter – and use my own voice instead.
