Category: Blog
- 3rd January 2012
Writing a sales letter? Put your heart on the envelope
How a girl who did the world’s best duck impression taught me to write envelopes that make heroes of their recipients.
- 17th December 2011
The copywriter who wrote Rudolph the Red Nosed Reindeer
Rudolph the Red-Nosed Reindeer was written by a copywriter called Bob May in 1939. This is his story – in May’s own words.
- 18th November 2011
Can employee research help you become a company of giants?
David Ogilvy built a vast advertising agency on the back of careful research. But did he use research to gain an insight into his staff too?
- 10th November 2011
“Kills bacteria as well as the leading competition”
If ever a single book made the case for every business to hire decent copywriters, it’s this one – Empty When Half Full
- 3rd November 2011
Should copywriters use words that aren’t in the dictionary?
Should copywriters use words that aren’t in the dictionary? At this copywriting agency, we say ‘yes’.
