Category: Blog
- 17th February 2012
Structuring your product descriptions
In part 4 of our guide to writing product descriptions, we give it to your straight: no matter how short your product description, it still needs a structure.
- 16th February 2012
“Product, this is your copywriter calling…”
In part 3 of our guide to writing product descriptions, we look at what you need to think about when you’ve got the product in front of you.
- 15th February 2012
Products are people too
In part 2 of our guide to writing product descriptions, we see how each product has a voice, and why it’s important to find it when you’re writing.
- 15th February 2012
The copywriter’s guide to writing product descriptions (pt 1)
The first post in our free 9-part guide to writing product descriptions that sell — and make people smile.
- 3rd February 2012
Why creativity can ruin a writer’s career — before it starts
Don’t waste time cultivating a literary imagination you haven’t got — just write about things that interest you.
