Category: Blog
- 16th August 2011
Do copywriters need to be industry experts?
Do copywriters need to know an industry back to front before they can write about it? Or does it put their outsider’s perspective in danger?
- 15th August 2011
Siren Call: Copywriting and the Ulysses Pact
We make Ulysses pacts with ourselves to keep our warring impulses under control – and that’s why clever copywriters know how to take sides.
- 14th August 2011
The Adventure of Sherlock Holmes, Subscriptions Copywriter
If your copy isn’t converting, ask yourself what interrogative techniques the master detective would use…
- 14th April 2011
Write better – write for your audience
When you use the other person’s language, it’s called writing for your audience. Use blank verse if you want to, but don’t expect it to sell many vacuum cleaners.
- 9th April 2011
Keyword prediction – steal jargon and make money
This is a tip that might get you a few extra sales – and it’s easier than you might think. It’s called keyword prediction, and it’s a bit like keeping good wine – if you lay your keywords down early, you’re quids in when they mature.
