Category: Advertising
- 4th October 2011
David Ogilvy on ad men: “We’re not steam-heated vulgarian yahoos”
When the Daily Mirror’s Cassadra bemoaned the famous ‘Come to Britain’ advertising campaign, David Ogilvy stuck the knife in.
- 2nd October 2011
How a murderer’s talent for copywriting won him freedom
Convicted murderer Louis Victor Eytinge forged a career as a successful sales copywriter from inside prison. This is his story.
- 25th August 2011
Advertising tales: Saki’s Filboid Studge
Saki hit on a powerful advertising secret as long ago as 1911. If you need to sell unpalatable food, simply market it as healthy – and put the price up.
- 22nd August 2011
Are you destroying your readers’ trust?
Readers – like movie fans – like to get straight to the main feature. So make sure you don’t destroy their trust with unneeded online copy or web pages.
- 13th February 2011
A good advert draws attention to the product, not itself
A short video we made with the help of Obrex Media Productions. Look foolish by all means, but don’t forget to ask for the sale.
