Saturday 17th April, 2010

Brand spells disaster: Leffe Blonde

Buy a bottle of Leffe Blond(e)…

Then look at the back label. This one…

“Selected aromatic malts give the beer it’s deep golden colour and full-bodied fruity, lightly spiced taste.”

Oh dear. These guys need a copywriter…

If it’s any help, my grandmother was half Belgian.

Op uw gezondheid.

Copywriter: Ben Locker

Category: Blog, spelling
Tags: advertising-leffe, beer, branding-of-leffe-blonde, grammar, leffe, leffe-advertising, leffe-beer-advertising, leffelabel, misspelling-on-leffe-beer

More: « Rule breakers: when to break the rules of copywriting OR was Charles Dickens any good? | Are we giving up on the written word? »

2 Comments

  1. [...] This post was mentioned on Twitter by Ben Locker. Ben Locker said: Which major beer brand doesn't know the difference between "its" and "it's"? http://is.gd/bx6f4 [...]

    Pingback by Tweets that mention It's Leffe | Copywriting Blog -- Topsy.com on Saturday 17th April, 2010 at 5:24 pm

  2. I used to write for them, but plead innocent on this one.

    Comment left by Michael Leahy on Friday 11th November, 2011 at 2:43 pm

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