14th January 2012
Why creativity can ruin a writer’s career — before it starts
Don’t waste time trying to cultivate a literary imagination you haven’t got — just write about things that interest you.
3rd January 2012
Writing a sales letter? Put your heart on the envelope
How a girl who did the world’s best duck impression taught me to write envelopes that make heroes of their recipients.
17th December 2011
The copywriter who wrote Rudolph the Red Nosed Reindeer
Rudolph the Red-Nosed Reindeer was written by a copywriter called Bob May in 1939. This is his story – in May's own...
Comment now | Read on »
18th November 2011
Can employee research help you become a company of giants?
10th November 2011
“Kills bacteria as well as the leading competition”
If ever a single book made the case for every business to hire decent copywriters, it's this one – Empty When Half...
5 Comments | Read on »
3rd November 2011
Should copywriters use words that aren’t in the dictionary?
Should copywriters use words that aren't in the dictionary? At this copywriting agency, we say...
15 Comments | Read on »
Older Posts
27th October 2011
Whose terms are they anyway? A cautionary tale for copywriters
Copywriters don't expect clients to dictate terms and conditions. But is it fair when they...
25th October 2011
Are you writing your sales letters in the wrong accent?
I wrote a series of sales letters without realising it, reminding me not to write like a copywriter – and use my own voice...
22nd October 2011
The secret of great blog copywriting – it’s doodling
Technique is all very well, but ideas come from doodling – as Gerard Hoffnung knew. Bloggers can learn a lot from...
17th October 2011
Copywriting myths: the 12 most persuasive words in the English Language
Much-quoted research into the 12 most persuasive words in English is nothing more than a...
