1st August 2012
Does ‘misery make for better copy’?
Montherlant once wrote ‘happiness writes white’. And miserable novels certainly fly off the shelves. But does injecting misery into business copywriting get the cash register ringing?
25th June 2012
‘All new goods, nothing stale or shop worn’ — a copy tip from 1916
If you’ve ever had to read turgid and boring business copy about a company’s top people and its history, this blog post is dedicated to you.
16th May 2012
I’m bored OF pedantry
There's an inviolable rule about writing letters that criticise another person's grammar — you'll make a hash of your own in the process. Try...
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26th February 2012
“How long have I been looking at this baby?” A tip for business owners
An simple tip to help you check your sense of scale hasn't gone off kilter — and what to do if it...
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21st February 2012
Individual products and the product range
In part 6 of our guide to writing product descriptions, we look at the difference between writing a description for an individual product and a range of...
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20th February 2012
Bookshelf – the book
It's important to choose your words (and your wordsmiths) carefully, but for many of us there is actually no more vital an issue than where to put our books. But now that problem is easily solved, thanks to Bookshelf — the...
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Older Posts
20th February 2012
Walking you through a product description
In part 5 of our guide to writing product descriptions, we’re going to walk you through a hypothetical product to show you how features can...
17th February 2012
Structuring your product descriptions
In part 4 of our guide to writing product descriptions, we give it to your straight: no matter how short your product description, it still...
16th February 2012
“Product, this is your copywriter calling…”
In part 3 of our guide to writing product descriptions, we look at what you need to think about when you’ve got the product in...
15th February 2012
Products are people too
In part 2 of our guide to writing product descriptions, we see how each product has a voice, and why it’s important to find it...
