21st February 2012
Individual products and the product range
In part 6 of our guide to writing product descriptions, we look at the difference between writing a description for an individual product and a range of products.
20th February 2012
Bookshelf – the book
It’s important to choose your words (and your wordsmiths) carefully, but for many of us there is actually no more vital an issue than where to put our books. But now that problem is easily solved, thanks to Bookshelf — the book.
20th February 2012
Walking you through a product description
In part 5 of our guide to writing product descriptions, we’re going to walk you through a hypothetical product to show you how features can be turned into...
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17th February 2012
Structuring your product descriptions
In part 4 of our guide to writing product descriptions, we give it to your straight: no matter how short your product description, it still needs a...
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16th February 2012
“Product, this is your copywriter calling…”
In part 3 of our guide to writing product descriptions, we look at what you need to think about when you’ve got the product in front of...
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15th February 2012
Products are people too
In part 2 of our guide to writing product descriptions, we see how each product has a voice, and why it’s important to find it when you’re...
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Older Posts
15th February 2012
The copywriter’s guide to writing product descriptions (pt 1)
The first post in our free 9-part guide to writing product descriptions that sell — and make people...
3rd February 2012
Why creativity can ruin a writer’s career — before it starts
Don't waste time cultivating a literary imagination you haven't got — just write about things that interest...
3rd January 2012
Writing a sales letter? Put your heart on the envelope
How a girl who did the world's best duck impression taught me to write envelopes that make heroes of their...
17th December 2011
The copywriter who wrote Rudolph the Red Nosed Reindeer
Rudolph the Red-Nosed Reindeer was written by a copywriter called Bob May in 1939. This is his story – in May's own...
