A new short copy advert

From one extreme to another.

After our successful Ogilvy-style long-copy advert, we’ve gone to the opposite end of the spectrum.

The advert below is set to appear in a local NSPCC ball programme. We only had a quarter of page of A5, so a 750-word monster was out of the question.

This is what we came up with instead – it’s to scale. Note that, unlike the previous advert (typeset by Barry Lowenhoff), it has not been professionally designed. Quite the reverse – I used word processing software to hammer it out this morning.

Copywriter: Ben Locker

Category: Advertising, Blog, copywriting
Tags: adverts, copy-advert-style, copywriting agency, long-copy-advert, nspcc, nspccmagazineadverts, short copy, short-copy-advert, short-copy-ben-locker, shrink-url-clone-ad

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2 Comments

  1. [...] This post was mentioned on Twitter by Graeme Archer, Ben Locker. Ben Locker said: I've stuck our new advert on the blog if you want to take a look. It's shorter than this tweet, so not a tiring read: http://bit.ly/bkcmhU [...]

    Pingback by Tweets that mention A new short copy advert -- Topsy.com on Thursday 4th November, 2010 at 5:13 pm

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