Archive for 2012
- 16th May 2012
I’m bored OF pedantry
There’s an inviolable rule about writing letters that criticise another person’s grammar — you’ll make a hash of your own in the process. Try it.
- 26th February 2012
“How long have I been looking at this baby?” A tip for business owners
An simple tip to help you check your sense of scale hasn’t gone off kilter — and what to do if it has.
- 21st February 2012
Individual products and the product range
In part 6 of our guide to writing product descriptions, we look at the difference between writing a description for an individual product and a range of products.
- 20th February 2012
Bookshelf – the book
It’s important to choose your words (and your wordsmiths) carefully, but for many of us there is actually no more vital an issue than where to put our books. But now that problem is easily solved, thanks to Bookshelf — the book.
- 20th February 2012
Walking you through a product description
In part 5 of our guide to writing product descriptions, we’re going to walk you through a hypothetical product to show you how features can be turned into benefits.
