Archive for 2011
- 17th December 2011
The copywriter who wrote Rudolph the Red Nosed Reindeer
Rudolph the Red-Nosed Reindeer was written by a copywriter called Bob May in 1939. This is his story – in May’s own words.
- 18th November 2011
Can employee research help you become a company of giants?
David Ogilvy built a vast advertising agency on the back of careful research. But did he use research to gain an insight into his staff too?
- 10th November 2011
“Kills bacteria as well as the leading competition”
If ever a single book made the case for every business to hire decent copywriters, it’s this one – Empty When Half Full
- 3rd November 2011
Should copywriters use words that aren’t in the dictionary?
Should copywriters use words that aren’t in the dictionary? At this copywriting agency, we say ‘yes’.
- 31st October 2011
CIM Essex launches first social marketing conference
Budgets may be tightening like cheese wire, but businesses, charities and the public sector alike need social marketing for their long-term success – this conference shows them how.
