Archive for 2009
- 28th December 2009
Online copywriting, SEO and page load times
Christmas may come and go, but the demand for online copywriting never lets up. Especially now that small and medium businesses are increasingly learning that they can use SEO copywriting to compete with the big boys. At the moment I take care of our SEO – mucking around with the code on this site as [...]
- 19th December 2009
Happy Christmas
Just a brief post to wish you all a very happy Christmas and New Year. We’ve lots of plans for 2010, which we’ll be announcing on the site – so keep your eyes peeled over the next few months. In the meantime, if you need the services of a good copywriting agency, please get in [...]
- 1st December 2009
Is traditional PR dying?
During the recent recession, when marketing budgets were slashed, the big losers were companies specialising in traditional public relations. Study after study showed that companies were spending less on press releases, print advertisements, promotional events and the like – whilst maintaining a healthy investment in online marketing. The benefits of online marketing are seductive. If [...]
- 30th November 2009
Corporate newsletters: business copywriting for profit and pleasure
One of the clearest signs that the recession is fading – and I’m talking here from a copywriter‘s perspective – is the renewed demand for print publications. Where I spent much of the downturn concentrating on the growing market for online copywriting, businesses are increasingly asking for corporate brochures, white papers, leaflets, posters and all [...]
- 28th November 2009
Wine label copywriting: never mind the morality
When I smoked – and it’s something I did with enthusiasm between Spring 1988 and 13th October 2005 – I often wished that the packets carried tasting notes. If you’ve ever been a smoker, you’ll know how difficult it is to describe what different brands taste like. The slightly sweet and edge-of-tongue flavour of a [...]
