Misery - WE Gladstone

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Does ‘misery make for better copy’?

Montherlant once wrote 'happiness writes white'. And miserable novels certainly fly off the shelves. But does injecting misery into business copywriting get the cash register ringing?

Long copy ad - How to Create Sales Letters That Sell

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Long copy ad: How to Create Sales Letters that Sell

How many enthusiasms is it possible to cram into one advert? Long copy, copywriting history, a format that pays homage to David Ogilvy and a ripping yarn about killer-turned-copywriter Louis Victor Eytinge.

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What they say...

  • Loomis UK

    There isn't much I can write about Ben that he couldn't write better himself - if only because he has a God given talent in writing exactly what it is that people want to read and in a way that makes them want to.

    Ben is a professional who delivers first class work on a timely basis and I genuinely couldn't contemplate working with anyone else in the future...

    Donal Keane
    Brand Marketing Manager
    Loomis UK

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  • Toolkit Websites

    Toolkit Websites have been working with Ben Locker and his team for many years and we are consistently delighted with their results.

    Many of our clients need copywriting services for their new websites and Ben and his team have always been dependable and delivered great results.

    I'd thoroughly recommend Ben Locker Associates to other businesses.

    Marcus Green
    Managing Director
    Toolkit Websites

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  • PJ Landscaping

    Your service has been outstanding. The copywriting has captured exactly what I intended and has exceeded my expectations; fantastic.

    The whole process has been faultless. I am extremely impressed and will definitely recommend you.

    Paul Pettifor MBE
    Owner
    P J Landscaping

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  • The Survey Initiative

    Ben has been extremely proactive in helping and assisting us with our copywriting requirements.

    Very professional, personable and takes that extra time to understand where we are coming from.

    Gary Cattermole
    Director
    The Survey Initiative

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  • London East Governor Services

    Ben provided valuable direction in establishing my website with intelligent understanding of my business and the ability to express it in clear and effective writing.

    He was willing to spend time getting it right but delivered on time within a very tight budget.

    Bill Wright
    London East Governor Services

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