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Montherlant once wrote 'happiness writes white'. And miserable novels certainly fly off the shelves. But does injecting misery into business copywriting get the cash register ringing?
Copywriting Agency News
How many enthusiasms is it possible to cram into one advert? Long copy, copywriting history, a format that pays homage to David Ogilvy and a ripping yarn about killer-turned-copywriter Louis Victor Eytinge.
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